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Marshall McLuhan

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Marshall McLuhan
"The Medium is the Massage"
Canadian communication scholar
Marshall McLuhan
   is known as a   
Communications Theorist
Professor of English literature, critic, rhetorician; 1911-1980
Marshall McLuhan
The Media is the Massage
1967, a cornerstone in the study of media theory. The title is a play on McLuhan's oft-quoted saying "The medium is the message". McLuhan adopted the term "massage" to denote the effect each medium has on the human senses.
Marshall McLuhan
   was an   

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